The changing landscape of retail franchising in the Philippines
As seen on Entrepreneur Philippines.
Based on a recent investment guide by a trusted business magazine, 19 of the 50 biggest franchisors in the Philippines come from retail. One of the major factors that continue to drive these businesses to stronger positions, both locally and internationally, is innovation.
Despite the consistent inflow of international retail brands, local brands have not stopped innovating and steadily disrupting the way of doing business to stay ahead of the consumers’ ever changing behavior and preferences.
Bench started as a small boutique in Park Square in Makati City. Now, it is recognized for introducing industry firsts—celebrity endorsement, large scale billboards, foreign brand ambassadors, as well as venturing into other industries such as cosmetic line and fragrances, furniture (Dimensione), beauty salon, snacks, personal care needs, and bringing top international brands to the country.
Golden ABC’s biggest Penshoppe outlet in SM Seaside City in Cebu not only marks a feat for the retail giant but also showcases interactive digital screens that customers can use to skim through current collections.
Plains & Prints continues to makes waves with its collaborations with top local designers and most recently with photographers, Wig Tysmans and Mark Nicdao, embossing their awe-inspiring photos of Baguio and India through digital printing technology in their new collection, Photographic Memories.
There is also Folded & Hung with its Famous Salon, with an in-house snack bar Famous Kitchen serving light snacks and drinks; Bayo’s tribute to San Fernando, Pampanga lantern artisans by having unique designs imprinted in their Style Harvest collection; and Marithe + Francois Girbaud’s introduction of laser blading and techno fusion in modern sewing.