Updated: Mar 22
By Sam Christopher Lim
CEO, Francorp Philippines
Max’s Restaurant began its colorful journey way back in 1945 after the second World War as a
small roadside café serving American G.I.’s with fried chicken. Decades later, “The House That
Fried Chicken Built” became the flagship brand of Max’s Group, Inc. (MGI), the largest casual
dining restaurant company in the country.
Whether it’s their famous fried chicken, or their best-sellers crispy pata and kare-kare, Max’s
Restaurant is a familiar choice for anyone who would love to taste authentic Filipino cuisine.
Over the years, it has become a staple restaurant in Metro Manila, Southern and Northern
Luzon, Cebu, and the entire country. And because of the power of franchising, Max’s
Restaurant has not only grown in the local dining scene, but also in the global market with
successful branches in California and other places in the USA and in Canada.
If you’re eyeing to franchise a global brand like Max’s restaurant, here are the important
aspects you must not miss.
1. The Capital.
Max’s Restaurant offers two types of franchise packages with different
required capitals. The Mall-based Franchise Package is worth Php 15 million to Php 18
million while the Stand-alone Franchise Package is worth Php 19 million to Php 22
million. These packages include the franchise fee, store construction, equipment,
furniture and fixtures, manpower hiring and training, and pre-opening marketing
activities. The franchise term is 10 years and renewable for another 5 years.
2. The Space and Location.
Max’s Restaurant requires its stores to encompass an area
starting from 200 sqm. You might be wondering if you can apply for a franchise even if
you don’t have a site or location. The good news is yes. “Usually, the franchise applicant
proposes the store location subject to our site assessment, analysis, and approval.
However, the company may also match sites for the approved franchise applicant,” as
stated in Max’s Restaurant official website. It’s important to know that establishing your
store in a proper space and preferred location will be the best maneuver to earn
3. The Qualifications.
If you are: 1) experienced in food and retail business, 2) financially
capable, 3) someone who has a good network in the trade area of the proposed store,
and 4) dedicated and with the infrastructure to manage the store, then you are most
qualified to become a Max’s Restaurant franchisee.
4. The Love for Filipino Tradition.
Max’s Restaurant was started by Maximino Gimenez
who welcomed and befriended American troops stationed in Quezon City seventy-five
years ago. His friendliness and his niece Ruby’s kitchen wonders in perfecting their
famous fried chicken and other authentic Filipino traditional dishes have marked the
colorful beginnings of Max’s Restaurant. If you cherish and uphold the Filipino tradition
that Maximino, Ruby, and their family have shared with the world through this
restaurant, then you are a match to this franchise empire. #
U-Franchise Sales & Management is a free franchise matching service that has helped
thousands of Filipinos find the right franchise. Learn more about Max’s on
To find the right franchise opportunity, visit www.ufranchiseasia.com, email
firstname.lastname@example.org or call Rowee Altura (+63917) 881.69.99.