Bing Xue

Bing Xue is a China-origin dessert and beverage brand founded in 2014, built with a mission to make affordable, high-quality frozen treats and drinks accessible to a wide market. Over the years, it has grown into a globally recognized chain known for its strong value positioning, fun store concepts, and mass consumer appeal. The brand offers a wide range of products including soft-serve ice cream, milk tea, fruit teas, freshly made beverages, its signature Egg Waffle Series, and other dessert offerings designed for everyday enjoyment, especially among young and budget-conscious consumers.

Bing Xue began its international expansion in 2023 and has since successfully entered 14 countries, including the Philippines. With its strong foundation since 2014, consistent product quality, and scalable business model, Bing Xue continues to strengthen its position as one of the fastest-growing dessert and beverage franchises in the global market today.