Dian Xiao Er

Dian Xiao Er is Singapore’s No. 1 best-selling herbal roast duck restaurant and an award-winning national brand. For over 20 years, the brand has served more than 5 million ducks, delighting customers with its signature Cherry Valley ducks—marinated in a rich blend of Chinese herbs and freshly roasted daily to golden perfection. Its irresistible herbal roast duck, paired with a specially crafted herbal sauce, is considered a must-try dish in Singapore. Known for its warm, inviting dining atmosphere and exceptional service, Dian Xiao Er delivers more than just a meal—it offers comfort, tradition, and quality.

Dian Xiao Er is now seeking a passionate and experienced master franchise partner in the Philippines to lead its expansion and introduce this iconic, award-winning dining experience to a new and promising market.