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Franchise Talk: Do You Have What it Takes to be Alden Richards’ Business Partner?

As seen on Entrepreneur.com.ph:

Actor and entrepreneur Alden Richards with Concha’s Garden Café founder Gemma Escueta-Sembrano

Alden Richards, the 26-year-old “Pambansang Bae,” is a man of many talents. Aside from being one half of the AlDub “Kalyeserye” love team, with Yaya Dub Maine Mendoza, Alden is also a talented actor, television host, recording and concert artist and product endorser.

He is also a certified foodie and food entrepreneur, as he now co-owns two of the three branches of Concha’s Garden Café, one in Tagaytay and one in Quezon City, both of which opened in 2016.

Alden Richards: Actor, Entrepreneur

Richards discovered the original Concha’s Garden Café in Silang, Cavite in 2014 and instantly became a fan. “I instantly fell in love with the food. Every dish, every meal that I’ve had at Concha’s really stayed in my memory,” he says. On top of the great food, Richards also fell in love with the restaurant’s ambiance and private garden setting.

It was no surprise then that Richards jumped on the opportunity when he was offered to invest in the restaurant’s expansion in 2016. The Operations Management graduate from De La Salle Canlubang, Laguna has always idolized actors-turned-restaurateurs such as Marvin Agustin, who co-owns the SumoSam Group of Restaurants.

“I know that the fame I am enjoying now will not last forever, and this [entrepreneurship] is the path that I eventually want to take. I chose to invest in a food business because food is something that I love and something that I believe every Filipino loves as well,” says the young matinee idol.

Putting the spotlight on heirloom Filipino recipes

Indeed, Filipinos love food—and almost every Filipino family has their signature heirloom recipes that get passed from one generation to the next. It is this same family culture that, ultimately, brought Concha’s Garden Café to life.

Concha’s Garden Café is the brainchild of Gemma Escueta-Sembrano, who combined her family’s heirloom recipes and her love for gardening to create the restaurant’s concept. Named after her maternal grandmother Caridad Concha-Escueta, who also taught her how to cook, Gemma, together with her husband Joseph Raymond Sembrano, put up the first Concha’s Garden Café in Silang, Cavite in 2014.