• U-Franchise

Joe & Dough wants to woo Pinoy coffee lovers

The Singapore-based coffee chain is known for its signature artisan coffee and baked goods.

Joe & Dough Coffee Shop Franchise

Coffee shops are now a common sight in our country. From international coffee giants like Starbucks to homegrown coffee advocates like Bo's Coffee, these coffee shops have become not just a source of our daily caffeine fix, but also a preferred place of work and play for employees, executives, and creatives alike.

It is this same vibrant coffee culture which Damien Koh experienced when he studied in Australia for three years. Koh and his wife Dawn Wee are both self-confessed coffee lovers, and they noticed that their home country Singapore has yet to develop a coffee culture. “Back then, specialty coffee was still very new in Singapore,” recalled Koh. This prompted the partners to start Joe & Dough in 2009, which has since grown to seven branches in Singapore and is now eyeing expansion to the Philippines.

A cup of joe and some dough

The name “Joe & Dough” is a testament to the coffee chain's two main missions: to make good coffee accessible, and to provide simple, honest food. “Joe” is a nod to the phrase “a cup of joe,” an American slang for coffee, while “Dough” stands for bread.

The partners studied the Singapore market first to see if there was an actual demand for specialty coffee and bread. “We saw that there was a growing demand and gap in the market for good quality coffee,” Koh added.

However, Koh saw another gap in the market. “Most coffee houses don't place much emphasis on their food offerings, while most bakeries or sandwich stores don't have good coffee programs—we wanted to be a brand where you can find both quality coffee and baked goods under one roof,” he explained.

Simple, honest food

Joe & Dough is all about handcrafted coffee and breads done in small batches and on demand. This, Koh believes, “turns the daily routine of grabbing coffee and sandwiches into a bespoke treat.” To prepare their coffee, for example, quality Arabica beans are slow-roasted in small batches, and are then ground on demand for each cup.

Joe & Dough also has an in-house artisan bakery which produces fresh breads on a daily basis. Its breads have no preservatives and, much like its coffee, are also prepared in small batches on demand. Its other cakes and pastries, such as their scones and carrot cake, also have no preservatives. Its sandwiches are also handcrafted daily—from the choice of bread, down to the choice of meat and vegetable fillings—and have a one-day shelf life to ensure freshness.