• U-Franchise

5 Questions to Ask When Choosing a Franchise Brand



As the father of franchising in the Philippines Samie Lim has proclaimed, “the golden age of franchising is here”. Now that the economy is bouncing back from the impact of the pandemic, the franchising industry is gaining more traction in the realm of business. In fact, the recently concluded annual Franchise Asia Expo 2022 was crowded by 40,000 visitors who were astonished by over 500 franchise concepts and brands.


If you are one of the many aspiring entrepreneurs who want to invest in a franchise and run your own business, here are the five important questions you should ask when choosing a franchise brand:


1. Unique selling proposition (USP) of the brand