• Rowee Altura

Franchise Talk: How a Pharma Salesman Became a Pharmacy Chain Owner

Updated: Aug 3, 2021


TGP Franchise Owners

The Battung brothers (from left): James, Roderick, Joey and Louie

As seen on Entrepreneur.com.ph:

Franchising allows you to escape the “corporate world” and become an entrepreneur that helps creates jobs and, eventually, wealth. It’s not always easy, but the rewards both financially and emotionally are immeasurable.

Owning over 90 branches of The Generics Pharmacy (TGP), Roderick Battung has not only proven to be a very successful franchisee, he has also generated hundreds of new jobs. Roderick was an employee of pharmaceutical companies such as GlaxoSmithKline and Xeno Pharmaceuticals before he decided to “get out of the corporate world.” He wanted to augment his income as well as help provide employment for friends and relatives, so he naturally turned to franchising.

Like most potential franchisees, he started looking at various industries from food, water refilling stations and gas stations. But after a long search, he decided to go into The Generics Pharmacy because he saw “the potential of the pharmaceutical retailing industry and also felt the sincerity of Mr. Ben Liuson (founder of TGP) in helping franchisees.”

“The business concept has a ‘heart’ and it caters mostly to low income earners, so I saw great potential in this business,” he added.

Decisiveness is key in business, especially when you are franchising a brand that you just know will do well. “One day, a TGP Franchisee (Jojo Macua), who was working at our pharma company, showed me his drugstore located in Tondo. I was amazed to learn that he has more than one branch and was managing it while working. He intimated that aside from profits, the smile they bring to customers buying low-priced medicines gives him much joy. Immediately, I asked my mother to spare me a space in her rented place in our hometown. Jojo helped me accomplish the application at TGP. In a few weeks, the approval came. We immediately recruited a pharmacist, started renovation of the site and prepared our staff.”

TGP Franchise Branch

Ricky Battung's TGP branch in Aparri