• Sam Christopher Lim - Chief Marketing Officer

Franchise Talk: 5 Things that Make Franchising More Fun in the Philippines

Updated: Aug 22, 2020


With a population of over 101 million, a young, English speaking population and a central geographic location that is just a three-hour plane ride to major ASEAN capitals, the Philippines has become the franchise hub of Asia. Five things set the Philippines apart when it comes to franchising:

1. A young population

The Philippines has one of the youngest populations in Asia, with a median age of 23 years old. About 62 percent of the population is at working age, placing the country at a demographic ‘sweet spot’ and giving brands a large potential base of consumers. Over 33 million Filipinos are under 14 years old, which means concepts that target kids as well as educational and enrichment franchises have a strong potential to tap this market.

2. 24/7 market

With a growing Business Processing Outsourcing sector, the Philippines has a 24/7 market which has driven the growth of convenience stores, 24-hour food establishments and service sectors that cater to them.

3. 10 million international Filipinos

Around 10 percent of the population live and work internationally, and Overseas Filipino Workers remit over $27 billion back to the Philippines every year. This creates a huge market given a strong segment that is exposed to and seeks out international brands.

4. Well-developed franchise market