Franchise Talk: How Much is a Shawarma Stall Franchise? Here’s a Quick Guide
Despite its Mediterranean origins, the famous shawarma street food has found a home in the Filipino consumer market. The freshly shaved and chopped grilled meat wrapped with fresh veggies in a pita bread, made more flavorful with unique sauces and spices, has become a popular meal or snack for many Pinoys.
As a result, shawarma stalls became an instant hit, popping up in many shopping malls, commercial centers and transport terminals. As means for rapid growth, many shawarma businesses have started franchising their brands, proving to be successful for both franchisees and franchisors.
Franchisees are spoilt for choice among quality shawarma concepts. In deciding which brand to go for, it is very important to figure out which brand works best in the location you have, which brand you believe in the most and what format fits your budget. For a quick tour, here are some of the top shawarma franchises in the industry today.
With over 300 stores nationwide, Turks is currently the largest shawarma franchise brand in the local market today. The company’s unique recipe targets Filipino consumers’ taste palate, and its pricing is very reasonable. Turks is now expanding through bigger in-line stores that serve both shawarma and shawarma rice meals. In May 2017, Turks launched a marketing campaign with actor Piolo Pascual as endorser and continuously creates aggressive marketing campaigns to boost Turk’s strong presence in the industry.
Total Investment – Php 1.6 million (cart/kiosk) to Php 3.4 million (full store)