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How to Franchise a Max's Restaurant

Franchise Investment: Php 15M to 22M | Franchise Fee: Php 1.5M | Formats: Mall Based & Stand Alone Stores | Space Requirement: 180sqm+ | Franchise Term: 10 years, with 5 year renewal | Royalty & Marketing Fees: TBC

Max's Restaurant Franchise Business

Max’s Restaurant began its colorful journey way back in 1945 after the second World War as a small roadside café serving American G.I.’s with fried chicken. Decades later, “The House That Fried Chicken Built” became the flagship brand of Max’s Group, Inc. (MGI), the largest casual dining restaurant company in the country.

Established 1945, Max’s Restaurant is a world-class and the largest casual dining restaurant in the Philippines. It offers Filipino comfort food at a very reasonable price. Known for its tagline “The house that fried chicken built.” where fried chickens were served freshly cooked, crispy skin and tender and juicy outside, perfectly paired with Max’s signature banana ketchup. Other top food selections are all-time Filipino favorite – sinigang na baboy, hipon, sisig, sizzling tofu, pansit and more!

Max’s Restaurant is owned by a prestigious company the MGI (Max’s Group Inc.) which handles eight (8) food franchise brands in the Philippines, US and in Canada such as Krispy Kreme, Jamba Juice, Pancake House, Sizzling Steak, Teriyaki Boy, Dencio’s and Yellow Cab Co. An award winning Filipino franchise brand since 2009.

Aside from being the top Filipino franchise brand in providing the quality food and services, systematic operations and full blast marketing campaign, Max’s Restaurant is also known for its trusted and sincere team, focused and strong mission, and competitive product selection and easy franchise process.

Max’s Restaurant is open for franchising and ready to support all aspiring business owners in the Philippines and around the globe.

Whether it’s their famous fried chicken, or their best-sellers crispy pata and kare-kare, Max’s Restaurant is a familiar choice for anyone who would love to taste authentic Filipino cuisine. Over the years, it has become a staple restaurant in Metro Manila, Southern and Northern Luzon, Cebu, and the entire country. And because of the power of franchising, Max’s Restaurant has not only grown in the local dining scene, but also in the global market with successful branches in California and other places in the USA and in Canada.

If you’re eyeing to franchise a global brand like Max’s restaurant, here are the important aspects you must not miss.

1. The Capital.

Max’s Restaurant offers two types of franchise packages with different required capitals. The Mall-based Franchise Package is worth Php 15 million to Php 18 million while the Stand-alone Franchise Package is worth Php 19 million to Php 22 million. These packages include the franchise fee, store construction, equipment, furniture and fixtures, manpower hiring and training, and pre-opening marketing activities. The franchise term is 10 years and renewable for another 5 years.

2. The Space and Location.

Max’s Restaurant requires its stores to encompass an area starting from 180 sqm. You might be wondering if you can apply for a franchise even if you don’t have a site or location. The good news is yes. “Usually, the franchise applicant proposes the store location subject to our site assessment, analysis, and approval. However, the company may also match sites for the approved franchise applicant,” as

stated in Max’s Restaurant official website. It’s important to know that establishing your store in a proper space and preferred location will be the best maneuver to earn desirable profits.

3. The Qualifications.

Max's looks for 4 key qualification of a franchisee - 1) experienced in food and retail business, 2) financially capable, 3) someone who has a good network in the trade area of the proposed store, and 4) dedicated and with the infrastructure to manage the store. If you have all 4 qualifications then you are most qualified to become a Max’s Restaurant franchisee.

4. The Love for Filipino Tradition.

Max’s Restaurant was started by Maximino Gimenez who welcomed and befriended American troops stationed in Quezon City seventy-five years ago. His friendliness and his niece Ruby’s kitchen wonders in perfecting their famous fried chicken and other authentic Filipino traditional dishes have marked the

colorful beginnings of Max’s Restaurant. If you cherish and uphold the Filipino tradition that Maximino, Ruby, and their family have shared with the world through this restaurant, then you are a match to this franchise empire.

Max's Restaurant Franchise Investment Details:

  • Franchise Investment: Php 15M to 22M

  • Franchise Fee: Php 1.5M

  • Formats: Stand Alone and In Line Stores

  • Store Sizes:

    • In-Line - 180sqm to 250sqm

    • Stand Alone: 800 to 1,000 sqm

  • Franchise Term: 10 years, with 5 year renewal

How to Franchise Maxs Restaurant

Why Franchise Max's Restaurant?


• The house that fried chicken built.

• World-class brand, known for providing quality food and service.

• Innovative food selection and exciting promos through different platforms.


• Be recognized and get connected with Max’s international partners

• Quality brand partners – Krispy Kreme, Jamba Juice, Pancake House, Teriyaki boy, Yellow Cab Co. and Sizzling Steak


• Strong research & development

• Aggressive marketing support

• Release quarterly exciting product offering


• Be a franchise owner in no time. U-Franchise sales team will help you along the way.

• Provides location assistance.

Max's Restaurant Franchise Application Process:

U-Franchise is here to help you every step of the way as you choose and start your franchise business journey.

  1. Request for Max's Restaurant Franchise Kit

  2. Meet or ask questions from your U-Franchise Sales Consultant

  3. Submit Franchise Application and Letter of Intent to U-Franchise

  4. Secure Franchise Location & Negotiate Lease Terms (if you do not have a locaiton, U-Franchise or the Max's team can help)

  5. Attend Franchise Interview with Max's Franchise Team

  6. Sign Lease Agreement and Franchise Agreement after approval

  7. Start you new Franchise Business

For More information on the Max's Fried Chicken Restaurant Franchise:

Call: (+63920) 983.02.47 or (+63917) 881.69.99

U-Franchise is a free franchise matching service. We work with over 200 Franchise Businesses in the Philippines to help you find the right franchise brand for you. Start your franchise journey by looking through our Best Franchise List to find the best food, retail and services franchise opportunities in the Philippines today.


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