• U-Franchise

How to Franchise a Max's Restaurant

Updated: Aug 6, 2021

Franchise Investment: Php 15M to 22M | Franchise Fee: Php 1.5M | Formats: Mall Based & Stand Alone Stores | Space Requirement: 180sqm+ | Franchise Term: 10 years, with 5 year renewal | Royalty & Marketing Fees: TBC

Max's Restaurant Franchise Business

Max’s Restaurant began its colorful journey way back in 1945 after the second World War as a small roadside café serving American G.I.’s with fried chicken. Decades later, “The House That Fried Chicken Built” became the flagship brand of Max’s Group, Inc. (MGI), the largest casual dining restaurant company in the country.


Established 1945, Max’s Restaurant is a world-class and the largest casual dining restaurant in the Philippines. It offers Filipino comfort food at a very reasonable price. Known for its tagline “The house that fried chicken built.” where fried chickens were served freshly cooked, crispy skin and tender and juicy outside, perfectly paired with Max’s signature banana ketchup. Other top food selections are all-time Filipino favorite – sinigang na baboy, hipon, sisig, sizzling tofu, pansit and more!

Max’s Restaurant is owned by a prestigious company the MGI (Max’s Group Inc.) which handles eight (8) food franchise brands in the Philippines, US and in Canada such as Krispy Kreme, Jamba Juice, Pancake House, Sizzling Steak, Teriyaki Boy, Dencio’s and Yellow Cab Co. An award winning Filipino franchise brand since 2009.


Aside from being the top Filipino franchise brand in providing the quality food and services, systematic operations and full blast marketing campaign, Max’s Restaurant is also known for its trusted and sincere team, focused and strong mission, and competitive product selection and easy franchise process.