• Rowee Altura

How to successfully grow over 8 Jollibee Franchise Stores

Updated: Aug 3, 2021

The secret to achieiving Jollibee franchise success is all about passion.

Over 2,500 franchisees, franchisors, entrepreneurs, experts, and executives attended the biggest and first-ever virtual Franchisee Summit in the Philippines. The event was graced by world-renowned franchise relationships guru Greg Nathan, who shared what the Franchisee Wheel of Excellence is all about.

In a recent article, I talked about the first piece of the Wheel which is Build Supporters. I discussed the importance of having a healthy and fruitful relationship with supporters in order to become a successful franchisee and how to build supporters the right way.

Engage with the Brand: The second piece in the Franchisee Wheel of Excellence

The second piece in the Franchisee Wheel of Excellence has a great deal to do with passion. Nathan calls it “Engage with the Brand.” During the Summit, he said that engaging with the brand means being passionate about the brand and the works of the organization.

Passion is sometimes hard to find, to have, and to impart. But with hard work and putting your mind, heart, and soul in what you do, you start to sow passion in your life and you become passionate in your craft.

So, how can brand engagement and passion help your franchise business succeed?

1| Being passionate about your brand improves your reputation

“Your brand is your reputation,” shared Nathan. If the customers think and feel only the good things about your brand and your products and services, then your reputation is good. Being engaged in your brand and being passionate in what your company is all about immediately transforms your outlook, decisions, actions, and relationships for the best.

Moreover, as a franchisee and leader of your business, you have the power to influence your team.

This means that if you are passionate, then your team will also be passionate in their roles and responsibilities. Once passion runs in the blood of your business, your brand will surely have a reputation of excellence, positivity, and success.

2| High-achieving franchisees have strong brand passion and engagement

According to Nathan’s research, high achieving franchisees have strong brand passion and en